Simple Theory is a boutique consulting group specializing in brand development, strategic planning, sales/account management, and operations for established and emerging global brands in the CPG space.
Our elite female-driven group utilizes over 30 years of combined experience, relationship management, and customer-centric focus to build brands in the rapidly changing physical and digital retail environment. Our mission is to provide a rewarding and long term partnership that is focused on clarity, creativity, and collaboration.
During our time in the retail industry we have developed and refined our SIMPLE THEORY for success that has resulted in securing accounts and shelf space in some of the world's largest retailers.
Simple Theory’s experience is deeply rooted in the Supplement & Nutrition, Health & Beauty, General Merchandise, Functional Beverage, Baby & Infant, and Apparel categories with core competencies in strategy, branding, sales, operations, and sourcing.
Specializing in a range of functional ares, Simple Theory is here to support your company's goals as a strategic long-term partner.
From acting as an external COO, to supplementing your sales force, or developing and sourcing a line of products, we can curate a program to best suit your company's needs.
Sales + Account Management
Operations + Sourcing
Simple Theory is experienced with selling direct to mass market retailers, distributors, and specialty boutiques.
With the growing D2C environment in both the brand and retail landscapes, Simple Theory is experienced in webshop/website design and back end set up for marketing, operations, and more. We help you start from scratch or can work within your current environment.